Her role as Carrie Bradshaw in Sex and the City made her a style icon the world over. Now Sarah Jessica Parker is to put her own stamp on the fashion world as the new president and chief creative officer of Halston.
Like Mellon and fellow investor, Miramax boss Harvey Weinstein, Parker will own an equity stake in the firm.
Chief creative officer: Sarah Jessica Parker, pictured in Halston on the set of Sex and the City 2, has joined the board of the Seventies label
She will also have a seat on the Halston board, meaning she has a say in the long-term company strategy.
Parker, 44, who is also a mother-of-three, said: ‘I think this is a brand new kind of business model and it illustrates how serious I am about this position.
I think it’s wonderful to feel invested in something. I tend not to just endorse something; [I] like feeling the stakes.’
But she admitted that her appointment would have its critics: ‘You could make many arguments to why I am not qualified. I would say that I am very aware of the enormity of the titles, and how important they are, and my response is that they [the board] felt confident in their decisions.
‘There is a huge amount I don’t know and I am very candid about that, and I am excited to learn. There are going to be things that come up that I am equipped to deal with and answer and respond to… I have no allergy to learning.’
She promised to bring to the role ‘good manners, a point of view that is inspiring, that is hopefully smart, and an incredible passion and excitement and enthusiasm, as well as some experience of what I know about women, that having been pretty much the focus of my role in Sex and the City.’
Halston CEO Bonnie Takhar revealed that the company had been in negotiations with the actress for several months.
‘We had launched our Heritage collection, and the dresses had appeared in Sex and the City 2.
‘We talked about how we could work together and have a meaningful business relationship.’
Parker, who was hailed as a ‘great American style icon’ by the brand, will begin by working with its new diffusion line Halston Heritage.
The appointment heralds a new career for the actress, who already holds a role as executive producer on Sex and the City.
It is her second foray into fashion design following a 2007 collection called Bitten for discount U.S. retailer Steve & Barry’s. It was cancelled after the company filed for bankruptcy in 2008.
Halston has also recently hired London-based Greek-Austrian designer Marios Schwab as its new creative director. His first collection for the label is to be revealed at New York Fashion Week next month.