The next place to see modern art in New York City could be on the roof of a yellow cab.A Las Vegas, Nev.-based company that sells advertising space atop taxis says it plans to display artworks on roughly 500 cabs during January in place of commercials.
Show Media co-owner John Amato says he wanted to give something back to the city.
The project will cost the company about $100,000 in lost revenue.
The Art Production Fund of New York helped select the artists whose works will sit atop passenger cabins: Shirin Neshat, Alex Katz and Yoko Ono.
Each artist’s work will appear on about 160 cabs.